Abuja, Nigeria. This was closely trailed by Whatsapp in 2 nd position 73 percent , Blackberry Messenger BBM in 3 rd position 20 percent and Twitter in 4 th position with 17 percent. The release of this poll which coincides with Social Media Week SMW Lagos and sought to gauge the perception of Nigerians on social media usage and the prevalence of online dating in the country; ranked Facebook as the leading online dating platform in Nigeria with 72 percent. This was followed in a distant by Whatsapp 15 percent , 2go 8 percent and Badoo 5 percent amongst others. Interestingly, in terms of frequency of use, the poll further revealed that Whatsapp 50 percent topped the chart as the most frequently used social media platform in Nigeria, followed by Facebook with 45 percent. More findings from the poll revealed that Nigerians 90 percent perceive there is a prevalence of online dating in Nigeria even as 3 in 10 of this proportion 30 percent affirmed that they either know someone or engage in online dating themselves. Respondents in this category were mostly aged between years; and this finding corroborates data from other secondary sources which revealed that online dating is mostly common among youths both single and married between ages of years . Moreover, while online dating may present pros and cons to individuals who practice it, more than half of the respondents 53 percent believe that it is a good platform to meet people.
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For the main tech giants, such as Google, Facebook or Amazon, the race is fierce to get an access to the emerging markets. The case of Nigeria is pretty interesting, with both Facebook having an awkward place, and local players taking advantage of their better knowledge of the local users. Back in , Facebook was still gaining users in Nigeria, but they peaked at about 6. But Nigerians are not using the Facebook app, deemed too guzzling in data and not enough light for a local infrastructure reputed for its unreliability and high price.
Instead, they use 2go and Eskimi , the two mobile social platforms who connect to Facebook and the likes, while offering a truly local service people stick to. They also aggregate the main other social media platforms sur as Facebook Messenger and Google Chat.
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